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MARKETING MANAGEMENT SOLVED PAPERS AND GUESS SOLVED PAPERS AND GUESS
Product Details: Annamalai university mba MARKETING MANAGEMENT SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Annamalai University book solutions now mehta solutions brings top solutions for Annamalai university mba MARKETING MANAGEMENTSOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for Annamalai University .questions and answers are specially design specially for Annamalai University students .
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- Case studies solved
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
Unit–I : Marketing and its Environment
Definition – Role of marketing – Concepts of marketing – Production concept – Product concept – Selling concept – Marketing concept – Societal marketing, Relationship Marketing concept; Tasks of Marketing; Marketing Environment –
Macro and Micro Environment – Marketing strategies – Market Leader Strategies – Market follower Strategies – Market Challenger Strategies and Market Niche Strategies.
Unit–II : Market Analysis and Segmentation
Market Analysis – Types of Markets – Marketing mix elements – Market Portfolio Planning – Demand forecasting methods – Survey – Buyer’s opinion – Composite Sales force opinion – Experts opinion – Market test method.
Market Segmentation – Bases of Segmenting Consumer Market and Industrial Market – Target Marketing – Product differentiation – Market Positioning Strategy.
Unit–III : Product and Pricing Strategies
Product – Classification of consumer goods and Industrial goods – Product lines – Product Life Cycle – New Product Development – Launching New Product – Product Innovation; Brand – Types; Packaging – Labeling Trade Marks – Copyrights
– Patents. Pricing Strategy – Methods of Setting Price – Discounts and Allowance –Price of.
Unit–IV : Physical Distribution and Promotion
Marketing Channels – Direct Marketing – Industrial Marketing – Network Marketing – e–marketing – B2B – B2C – Distribution Network – Channel Management – Retailing – Wholesaling – Promotions– Advertising – Publicity – Sales
Promotion Methods – Sales force Management – Qualities of Sales Manager – Performance Evaluation of Marketing Programmes; Marketing Research – Process – MIS; Ethics in Marketing – Consumerism – Environmentatism – Global Marketing –
Services Marketing.
Unit–V : Consumer Behaviour and CRM
Consumer Behaviour – Factors influencing Consumer Behaviour – Demographics – Psychographics – Behavioural – Psychological influence – Purchase decision process – Strategies – Family decision making – Stages in buying process –
Dissonance behaviour. Customer Relationship Management.