International Business Environment

Rs500
bu48
+

International Business Environment SOLVED PAPERS AND GUESS 

 

Product DetailsBharathiar University International Business Environment SOLVED PAPERS AND GUESS 

FormatBOOK 

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

  

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INTERNATIONAL BUSINESS ENVIRONMENT
SYLLABUS
UNIT I
Introduction - Modes of international Business - External Influence - Internationalization Process - Macro environment and Micro environment - Trade and Investments.
UNIT II
Social and cultural environment: Culture-Language-Aesthestics-Colour, Design, Music, brand names, education, religion-attitude and values. Comparison of various business
cultures- Western, Eastern, Middle East countries culture. Business mannerism.
UNIT III
World Financial Environment - Working of Foreign Exchange Markets - Convertibility - Exchange Restrictions- international Monetary System.
UNIT IV
Legal environmental International law in international marketing, IMF & GATT - International trade agreements. Trade preference UNCIAD EEC, Customs union - International Standards Organization (ISO), Regional grouping and International law,
SAARC, EEC - European Free Trade Associations, (EFTA) Latin American Free Trade Association (LAFTA) etc.
UNIT V
Law of environment-Environmental protection - International policy on natures-land, forest, water.