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INTERNATIONAL MARKETING MANAGEMENT
SOLVED PAPERS AND GUESS SOLVED PAPERS AND GUESS
Product Details: Annamalai university mba INTERNATIONAL MARKETING MANAGEMENT SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
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Unit–I : Challenges and Dynamic Environments of International Marketing and Trade
Global Perspective: Global – International Marketing – The International Marketing – Marketing Decision – Aspects of the Domestic and foreign environments – Developing Global awareness – Stages of International Marketing – Strategic
Orientation – Domestic Market Extension – Multidomestic Market Orientation. Trade Barriers – The Twentieth to the Twenty-first Century – Multinationals – Balance of Payments – Protectionism – Trade Barriers – Easing Trade Restrcitions –
Competitiveness Act – General Agreement of Tariffs and Trade (WTO) – The International Monetary Fund and World Bank – Protests against Global Institutions.
Unit–II : Cultural Dynamics in Assessing Global Markets
Global Perspective: Equities and eBay – Culture gets in the way – Culture’s Pervasive Impact – Definition and Origins and Culture – Elements of Culture –Cultural Values – Rituals – Symbols – Beliefs – Thought Processes – Cultural
Knowledge – Factual versus Interpretive Knowledge – Cultural Sensitivity and Tolerance – Culture, Management Style, and Business Systems – The Impact of American Culture on Management Style – Management Styles around the World –
Authority and Decision Making – Management Objectives and Aspirations – Communication Styles – Formality and Tempo – P-Time versus M-Time – Negotiations Emphasis – Gender Bias in International Business – Business Ethics –
Corruption Defined – the Western Focus on Bribery – Ethically and Socially Responsible Decision – Culture’s Influence on Strategic Thinking.
Unit–III : The Political Environment
The Sovereignty of Nations - Political Risks of Global Business – Economic risks political and social activity – World of Politics – Global Perspective. Emerging Markets: Marketing and Economic Development – Objectives of
developing countries – Marketing a developing country – Developing countries and Emerging Markets – Strategic Implementation of Marketing.
Unit–IV : Global Marketing Management
Planning for Global Markets – Alternative Market Entry Strategies – Organizing for Global Competition – Products and Services for Consumers – Products and Culture – Analyzing Product Components for Adaptation – Marketing Consumer
Services Globally – Brands in International Markets. Geography and Global Markets – Climate and topography – Geography, Nature and Economic Growth – Social responsibility and Environmental Management.
Unit–V : Assessing Global Market Opportunities
Breath and Scope of International Marketing Research – Problems of gathering Primary data – Research in the Internet. Multinational Market Regions and Market Groups: Global Markets and Multinational – Market Groups – European Union – North America Free Trade
Agreement – Asian – Pacific Rim – Regional Trading Groups and Emerging Markets. International Marketing Channels: Channel of Distribution Structure – Import Oriented Distribution Structures – Channel Control – Modern Channel
Structure – Distribution.