Understanding International Business Management
SOLVED PAPERS AND GUESS SOLVED PAPERS AND GUESS
Product Details: Amity university bba Understanding International Business Management SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
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Module I: Business, Trade and the Economy
• Terminology, Concepts and Business Communications Practices
• The Importance of International Business
• The Impact of International Business on India
• Introduction to International Trade Theory:
o Mercantilism
o Absolute Cost Advantage
o Theory Comparative Cost Theory
o Michael Porter Model of Competitive Advantage
• International Interdependence
Module II: Global Environment for Business
• Globalization and its effects on Business
• Factors Influencing Participation in International Business
• Foreign Market selection process
• Entry modes:
o Franchising, Exporting, Licensing, International Agents, International Distributors, Cross Border Mergers & Acquisitions, Strategic Alliances, Joint Ventures
Module III : Factors Influencing Success in International Markets
• Cultural Factors
• Political, Economic, and Geographic Factors
• Avoiding & Managing Common Mistakes & Problems India’s International Competitiveness
Module IV: Marketing Challenges, Approaches and Distribution
• Marketing Challenges
• Marketing Approaches
• Logistics & Global
Distribution
Module V: Understanding Integrations
• Tariff and Non-Tariff barriers
• General Agreement on Trade and Tariffs (GATT)
• General Agreement on Trade and Services (GATS)
• Understanding Functions of:
o Global Integrations - WTO
o Regional Integrations:
! European Union (EU).
! North American Free Trade Agreement (NAFTA)
! South Asian Association for Regional Cooperation (SAARC)
