RESEARCH METHODS FOR MANAGERS
SOLVED PAPERS AND GUESS SOLVED PAPERS AND GUESS
Product Details: Amity university bba RESEARCH METHODS FOR MANAGERS SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
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Module I Nature and Scope of Research Methodology
Types of research: Exploratory & Conclusive; Research process and steps in conducting research; Approaches of research: Deductive, Inductive, Qualitative and Quantitative; Planning a research project: Problem identification and formulation. Research Design:
Exploratory, Descriptive and Experimental.
Module II Research Methods and Data Collection Technique
Research modelling: Types and Stages; Data collection methods: Survey, Observation and Questionnaire; Questionnaire Design: Steps in constructing a questionnaire, Attitude measurement; Scaling techniques; Sampling Plan: Sampling frame, sample selection
methods- Probability and non- probability, sample size; Sampling and non-sampling errors; Editing, tabulating and validating of data.Project for questionnaire design and data collection for identified research problem.
Module III Data Analyses Techniques
Hypothesis concept, types and formulation; testing of hypothesis procedures: Parametric tests (z-test, t-test, and F-test) and Non-parametric test (Chi-square test, One-way ANOVA).
Multivariate Techniques: Multi-Dimensional scaling, Data reduction (Factor analysis) and Cluster analysis. Use of statistical software SPSS 21.0 for data analysis.
Module IV Associative and Predictive Techniques
Introduction to Correlation, Types of Correlation, Coefficient of correlation. Concepts of Regression, Regression Coefficient, Regression line.
Use of statistical software SPSS 21.0 for data analysis.
Module V Field Project and Report Writing
Pre-Writing considerations, Research report components, Common Problems encountered when preparing the Research Report. Presenting research report. Reporting of result and their interpretation in assigned project.
