PRINCIPLES OF CONSUMER BEHAVIOUR
SOLVED PAPERS AND GUESS SOLVED PAPERS AND GUESS
Product Details: Amity university bba PRINCIPLES OF CONSUMER BEHAVIOUR SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
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Module I Introduction
Consumer Behaviour: Definition and significance. Understanding consumer and market:Profile of Indian and Global Consumers. Applications of consumer behaviour knowledge in marketing Methods of consumer research.
Module II External Influences on Buying Behaviour
Culture: Meaning and Characteristics. 30 Cross Cultural understanding of ConsumerBehaviour. Subculture, Social class, Demographics and social stratification Social Groups:
Meaning and formation of a group, group properties. Family: Lifecycle and its significancen Consumer Behaviour. Family purchase decision process. Reference group influences on consumer behaviour and marketing strategy.
Module III Internal Influences on Buying Behaviour
Personality, self concept 30 and Lifestyle and its relevance in consumer behaviour. Motivation: Nature and role of motives and their significance in marketing. Perception and Marketing Strategy; Consumer Learning Outcomes and measures of consumer learning
Attitudes: Characteristics, functions and its importance in buyer behaviour. Strategies for changing attitude and intentions
Module IV Consumer Decision Process
Consumer decision process model Types of consumer decisions. Situational Influences. Problem Recognition, Search and Evaluation, Purchasing Process. Post-purchase Behaviour: Post Purchase evaluation, Post-purchase dissonance and Product disposition.
