MARKETING IN DIGITAL AGE
SOLVED PAPERS AND GUESS SOLVED PAPERS AND GUESS
Product Details: Amity university bba MARKETING IN DIGITAL AGE SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
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Module I : Marketing in the Digital World
Overview of digital environment, Internet basics, Concept of markets in virtual world, Understanding digital customers, The virtual value chain: Marketplace vs. market space, Marketing 4.0 in the digital economy: Redefining marketing in the digital economy, New
frameworks for marketing in the digital economy
Module II: The Internet Marketing Mix
Internet Marketing Mix: How the digital ‘stuff’ fits into the traditional marketing mix, Product in the Internet Marketing Mix, Online product presentation building a virtual brand, Price in the Internet Marketing Mix, Online Distribution, Online Promotion.
Module III : Operational Digital Marketing
Search engine optimization: Keyword selection, On-site optimization, Off-site optimization, Strategic search engine optimization. Website development: The basics, Content development, The B2B website, The global web presence. E-commerce: The e-commerce
Websites, Comparison shopping engines, e-marketplaces and third-party shopping websites. Online Advertising: Programmatic advertising, Online ad formats, Search advertising, Network advertising, Landing pages. Email marketing: Email newsletters,
Email as a medium for direct marketing and marketing messages. Bluetooth Marketing, Online Marketing.
Module IV : Social Media and Mobile Marketing
Advertising Online: Engaging Consumers with Web 2.0, Social centricity and the Emergence of Social-Media Marketing, Blogging, Forums, Consumer reviews and ratings, Social networking, Social sharing, Strategic marketing on social media, Measure and monitor.
Mobile usage, Mobile Marketing toolkit, Features, Campaign and analytics
Module V: Web Analytics
Data Collection, Key Metrices, Making web analytics actionable, multi channel attribution, types of tracking codes, mobile analytics, Competitive intelligence.
