FUNDAMENTALS OF RETAILING
SOLVED PAPERS AND GUESS SOLVED PAPERS AND GUESS
Product Details: Amity university bba FUNDAMENTALS OF RETAILING SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Ammty university book solutions now mehta solutions brings top solutions for Amity university bba FUNDAMENTALS OF RETAILING HUMAN RESOURCE MANAGEMENT SOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for Amity university .questions and answers are specially design specially for Ammty university students .
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Module I INTRODUCTION TO RETAILING
Nature scope and importance of Retailing, A Retailer’s Role in Distribution Channel, Functions Performed by Retailers Retail Environment and its influence on retailing viz demographic changes, Lifestyle changes, Technological Changes, Classification of
Retailers, Trends in Retailing, Multichannel in Retailing, Introduction to Rural retail
Module II CONSUMER BEHAVIOUR IN RETAILING
Consumer Behavior in Retailing, Buying decision process in Retailing, Types of Buying decisions, Factors influencing buying behaviour, Market Segmentation for Retailing:- Criteria for evaluating market segments, Approaches for segmenting markets
Module III STORE LOCATION & STORE LAYOUT
Retail Locations: - Concept & Importance, Type of Locations:-Unplanned Retail Locations, Planned Retail Locations, Site Selection, Trading Area. Store Layout : Concept & Types of Store Layout , Traffic management
Module IV MERCHANDISE MANAGEMENT
Concept of Merchandise Management , Evolution of Merchandising ,Merchandiser Role & Responsibilities ,Buyer Role & Responsibilities Buying Cycle, Buying for Chain Stores , Buying for Non-Store Retailers Understanding Private Labels
