BUSINESS STRATEGY
SOLVED PAPERS AND GUESS SOLVED PAPERS AND GUESS
Product Details: Amity university bba BUSINESS STRATEGY SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
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Module 1: Fundamentals of Strategic Management
Introduction to Strategic Planning and Strategic Management Process , Challenges to Strategic Management and Organizational Adaptation , Strategic Decision Making , Strategic
Direction and Purpose: Mission and Vision , Corporate Governance- Role of the Board of Directors , Corporate Social Responsibility and Ethical Decision Making.
Module 2: Environment Analysis and Diagnosis
Concept of Environment and its Impact on Strategic Planning ,External Environment
Scanning: Remote Environment , Industry Analysis (Porter’s Approach to Industry Analysis) , Internal Scanning through Organizational Analysis (Resource Based Approach,Value Chain Analysis, Benchmarking)
Module 3: Strategic Formulation and Choice
Situation Analysis: SWOT analysis for Strategic Choice , Understanding the Balanced Scorecard Approach , Formulating Corporate Strategies , Formulating Business Level Strategies: Porter’s Competitive Strategies , Understanding the Red Ocean and Blue Ocean
Strategies , Strategy Formulation at Functional level , Multi-business Strategy
Module 4: Strategic Implementation and Control
The Implementation Process , Objective, Task setting and Resource Allocation ,Organization Structure , Leadership and Culture , Strategic Control
Module 5: Strategic Change, Innovation and Entrepreneurship
Managing Strategic Change , Role of Technology and Innovation in Strategy Development ,Strategic Issues in Entrepreneurial Ventures
