Business Policy and Strategic Management
SOLVED PAPERS AND GUESS SOLVED PAPERS AND GUESS
Product Details: Amity university bba Business Policy and Strategic Management System SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
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Module I: Introduction to Strategic Management and Strategic Intent
Introduction to Strategic Management 25
Overview of Strategic Management Process
Levels of Strategy
Strategic direction-Vision and Mission
Business Definition
Importance of Corporate Social Responsibility and Business Ethics
Module II: Strategic Analysis Models and Tools
External Environment Appraisal using PESTEL
Competitor Analysis using Porter’s 5-Forces model
Environmental Threat and Opportunity Profile (ETOP)
Value chain Analysis
Scanning Functional Resources and Capabilities for building Organization Capability Profile (OCP)
SWOT Analysis.
Module III: Strategic Formulation
Strategic alternatives at corporate level: concept of grand strategies
Strategic choice models – An overview of Strategic Choice Models
Red Ocean and Blue Ocean
Strategic alternatives at business level: Michael Porter’s Generic competitive strategies,
Strategy as Simple Rules
Module IV: Strategic Implementation
The implementation process
Objective, task setting, and resource allocation
Organization structure
Leadership and culture
Strategic Control
Module V: Recent Developments
Managing Strategic Choice
Role of technology and innovation in strategy development
Strategic Issues in Entrepreneurial Ventures
