BRAND MANAGEMENT
SOLVED PAPERS AND GUESS SOLVED PAPERS AND GUESS
Product Details: Amity university bba BRAND MANAGEMENT SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
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Module I :Introduction
Meaning and importance of brands.
Brands v/s products.
Challenges and opportunities of branding.
Brand management process.
Role of CRM in building brands.
Module II: : Brand equity
Concept of Brand Equity
Sources of brand equity.
Customer Based Brand Equity,
Brand identity prism,
Brand Building
Concept of Cult brandS
Implications of brand building.
Module III: Brand Marketing
Criteria for choosing Brand elements.
Brand nomenclature
Brand positioning, basis & considerations Integrated marketing communication.
Celebrity endorsements
Concept of Internal branding, Brand mantras, co-branding
Brand audits.
Module IV: Brand Performance and Branding strategies
Brand value chain,
Brand hierarchy.
Designing branding strategy.
Brand extension: Concept, Advantages and disadvantages.
Evaluating opportunities of brand extension.
Module V: Managing Brands
Reinforcing Brands.
Brands revitalization
Managing brands internationally,
Advantages and disadvantages of global marketing.
Contribution of technology in branding
